• Case History #1 - 30% Increase in NPO within One Year
• Case History #2 - Bottom- line Results improved with Training Department
• Case History #3 - Successful Training Program Implemented
• Case History #4 - Start-Up Company successfully launches new product
• Case History #5 - A Dramatic Sales Turnaround in 6 Months

How a large non-profit organization dramatically increased their signup rate for new corporate clients by 30% in less than one year.

Situation: An international organization with 80,000 members was suffering from declining signup ratios of new clients. This largely volunteer organization was not expanding as rapidly as desired.

Problem: Lack of focus and sales training/techniques were impacting the signup ratios. No centralized database for leads tracking, lack of sales marketing collateral. Lead generation was minimal. Complete turnover annually of personnel resulted in loss of intellectual capital every year, not being passed to the next generation.

Action Taken: Documented Gap analysis focused on the sales process, skill sets needed to improve performance, and recommendations to implement some technology solutions. Moved the association into several best practice areas and trained majority of manpower on new systems.

Results: Increase in signup ratios by 30% in less than a year.